No Bank Nearby? No Problem. Cellphone Banking Booms in Developing World

Worldcrunch – Mexico City – In the Philippines, a trip to the bank can sometimes take two days – and might require a boat to get there. Such is life in a country that’s made up of some 7,000 islands, not all of which have their own bank branches.

Those who are not willing or able to take an overnight ferry just to pay a telephone or electricity bill can turn instead to a “collector,” someone who makes it his business to go from island to island collecting bills and the money to pay them – all for a commission, of course.

In recent years, however, a third option has emerged: mobile banking. Since 2006, the dominant mobile phone company in the country have been converting cell phones into payment platforms, for the cost of a text message and without the necessity of opening a bank account. It could mean an end to “collectors.”

“Electronic money is an opportunity to include a large percentage of the population in a cost-effective way,” says Nestor Espenilla, deputy director of the Filipino Central Bank.

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Smarter than a smartphone?

FinanceAsia – Mobile telephone capabilities may have come a long way since the days of the brick-size device, but how much can they really change banking?

Communicating through radio link has come a long way since World War II. With voice calls, text messages, mobile internet access and built-in cameras, today’s smartphone is already a remarkable all-in-one handheld computer — but its potential could be even greater in the developing world.

This is particularly true in banking. Asia’s fragmented payments infrastructure and large unbanked population mean that millions lack even limited access to branch-based banking, but rising mobile penetration is creating new options for person-to-person payments.

“Mobile banking works because the individuals and small businesses in the emerging markets have access to a mobile phone,” said Richard Davies, Asia-Pacific director of Logica’s global products business. “Similarly, in the more mature markets, it would be strange to see somebody who does not own a smartphone.”

Telecommunications service providers have been quick to pick up on this trend. Mobile banking and payments solutions, such as GCash in the Philippines and MPesa in Kenya, have been very successful in the emerging markets. “Banks in Southeast Asia are interested in mobile banking to get ahead of the game and provide additional services for their customers,” said Dean Young, vice president of product management at SunGard’s ambit retail banking business arm.

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Mobile Money for the Developing World

The Asia Foundation – A rapidly increasing number of people across the globe are now staying connected to one another via a mobile phone device – whether it’s an iPhone, Nokia, or Samsung. In fact, the United Nations reported earlier this year that the worldwide figure for cell phone subscriptions had topped five billion at the end of 2010. According to the International Telecommunication Union, approximately 3.8 billion of these mobile subscriptions were from developing countries – with India and China fueling this upsurge.

As this trend continues, the mobile financial services market is also booming, and is increasingly dominated by Asia, driven by mobile, operator-led initiatives in these developing nations to “bank the unbanked.” Developing countries such as Pakistan are among those that have made remarkable progress in global mobile phone adoption; in 2007, while just one million Pakistanis owned bank accounts, 70 million were mobile subscribers. In April 2011, this total subscriber figure stood at 108 million. This rapid mobile subscription rise has the potential for even greater expansion among those living in the developing world with the enablement of these four mobile banking functions: government cash transfers, international remittances, bill payments, and savings.

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Rural banks expand mobile phone banking in the countryside

Manila Times – A partnership between telecom firms and rural banks in providing financial services to more Filipinos is expected to reach new heights with the development of newer technologies and acceptance of mobile banking in the countryside becoming more prevalent.

Many expect mobile money transfers (MMT) to boom over the next three years as the cost and ability to send money and pay for basic goods and services are cheaper and more efficient than the traditional modes. Globe Telecom subsidiary G-Xchange and the Rural Bankers Association of the Philippines (RBAP) are now working together to expand mobile banking services and provide a wider array of financial services. RBAP is also working with Smart Communications to enable MMT via the Smart Money platform and eventually mobile phone banking services for Smart subscribers as well.

While MMT is a very useful service for remittances and payments, the real potential comes from combining these platforms with a bank to offer real mobile phone banking services that make it easier for people to save, borrow, repay their loans, pay bills, facilitate rural payroll, or send or receive remittances. With more than 2,700 branches and other banking offices and more than five million clients, the rural banks are in the best position to provide the largest bank network partnership in the countryside.

With the service, cell phone owners can remit and donate money, receive and make loan payments, pay salaries, commissions and bills through a text message. It is now estimated that there are more than 70 million individual mobile phone subscribers in the Philippines and more than half of them do not have bank accounts. This is the large untapped market that rural banks are now focusing on in partnership with GXI and, in the near future, with Smart.

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Bank of Florida and GCASH offer mobile banking services to Central Luzon

Bank of Florida together with G-XChange Inc. (GXI), the wholly-owned mobile commerce subsidiary of Globe Telecom, brings the benefits of mobile banking services to communities in Central Luzon.

Working closely with the Rural Bankers Association of the Philippines (RBAP) and Microenterprise Access to Banking Services (MABS), a program supported by the United States Agency for International Development (USAID), Bank of Florida allows customers to experience convenience in getting remittances through mobile phone banking.

To date, Bank of Florida has a total of P1.3B assets. Together with RBAP and MABS, GXI is proud to partner with Bank of Florida in continuously uplifting the unbanked and underbanked communities it serves.

Globe, rural banks to distribute cash for Philippine CCT

Philippine Information Agency – Balabac, Palawan (1 December) — Conditional cash transfers (CCT) for the 4Ps beneficiaries is now made more accessible, easier, and hassle-free with the new innovative solution utilizing the GCash, rural banks and other money remittances channels.

Land Bank used to distribute these cash grants, which are meant to provide for the education and health needs of the children and pregnant mother in a poor family, in exchange for their compliance to a list of program conditionalities.

However, the beneficiaries in the remote villages are burdened by the transportation costs in claiming their monthly CCTs in the Land Bank. There are only 3 branches of the bank in Palawan and these are located in the poblacion areas.

Innovative Solutions

GCash Remit is one of the solutions to address this problem. With this new cash release scheme, beneficiaries are saved from spending on fares, some of which are even bigger than the cash grants that they are set to receive.

“Secretary (Dinky) Soliman really wants to bring the money closer to the people,” says Director Honorita Bayudan, the new National Program Manager of 4Ps, during the evaluation meeting for the pilot GCash Remit. Bringing the money closer to the people means utilizing “merchants in the market” who can do the job, even if it will entail additional administrative cost for the Department.

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Mobile banking takes the lead

BY JIMMY CALAPATI

Malaya – “THE Philippines is among the most advanced mobile money markets in the world”

This was the statement of the GSM Association (GSMA), an association of 800 mobile operators and more than 200 related companies all over the world, in its 2010 annual report entitled “The Mobile Money for the Unbanked Programme”.

In the report, GSMA said that three factors have contributed to the success of mobile money in the Philippines: the characteristics of the Philippines market; actions taken by the Bangko Sentral ng Pilipinas (BSP); and, actions taken by the country’s top telecommunications company–Smart and Globe.

“Not only the extent, but also the way in which Filipinos have adopted mobile have been key enablers of mobile money success. The country is the texting capital of the world and Filipino mobile users are highly SMS literate, which made the proposition of conducting financial transactions on a handset somewhat more intuitive,” GSMA said.

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RBAP launches ATM FaceCard

Rural banks further empower their mobile phone banking clients with a new and exciting ATM Card attached to the GCash wallet, the Rural Bank FaceCard ATM Card. Made possible with the joint support of RBAP, its USAID-supported MABS program, and Globe’s G-Xchange Inc. (GXI), the customizable Rural Bank FaceCard ATM Card allows mobile phone banking clients to withdraw money not just from Globe’s over 18,000 cash-in/cash-out (CICO) outlets, but also from more than 9,000 ATMs or automated teller machines nationwide. It also doubles as a valid ID card containing the client’s photo and signature. Powered by GXI, this new ATM card allows clients to choose among pre-designed themes or upload an image of their own design.

Early this year, Globe launched a major expansion of its GCash Cash-In and Cash-Out (CICO) network. Adding all ATMs nationwide, clients now gain access to over 27,000 GCash cash-out points.  “We have always worked with the rural banks to utilize the power of GCASH to deliver various services for remote payments or money transfer purposes, attuned to the needs of the under-banked customer segments they serve. In-line with the significant growth of the rural banking industry over the past five years, we have now designed a dual function card providing ATM access that also serves as a valid ID appropriate for their customers based in key cities. This is our way of strengthening the link between the under-banked and banked markets serviced by our rural bank partners with the expanded capabilities of our GCash platform,” GXI President Rizza Maniego-Eala said.

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Bangko Mabuhay and GCASH serve the mobile money community of Cavite

Bangko mabuhay together with G-Xchange Inc. (GXI), a wholly-owned mobile commerce subsidiary of Globe Telecom, brings the benefits of mobile money and convenient remittance pay-out options in Cavite.
Using the GCASH platform, its branches serve as cash-in and cash-out facilities for customers who would like to take advantage of the convenience that mobile money transfer offers. Bangko Mabuhay is also an active pay-out outlet for GCASH REMIT, cash pick-up remittance service under GXI.
Bangko Mabuhay, registered as Rural Bank of Tanza (Cavite), Inc., has over P900M in assets serving thousands of clients in the province.

Bangko Mabuhay 1Bangko Mabuhay together with G-Xchange Inc. (GXI), a wholly-owned mobile commerce subsidiary of Globe Telecom, brings the benefits of mobile money and convenient remittance pay-out options in Cavite.

Using the GCASH platform, its branches serve as cash-in and cash-out facilities for customers who would like to take advantage of the convenience that mobile money transfer offers. Bangko Mabuhay is also an active pay-out outlet for GCASH REMIT, cash pick-up remittance service under GXI.

Bangko Mabuhay, registered as Rural Bank of Tanza (Cavite), Inc., has over P900M in assets serving thousands of clients in the province.

See full section printed on Philippine Star on August 27, 2010.


Making Microfinance Mobile

CGAP - Mobile banking services are beginning to revolutionize the way people in developing countries manage their money, creating opportunities for microfinance institutions to substantially improve their services. Although widespread m-banking services are currently only present in a few countries, a new CGAP Focus Note, Microfinance and Mobile Banking: The Story So Far shows how microfinance institutions (MFIs) can link into existing m-banking services to make it more convenient and cost-effective for customers to borrow and repay loans. Still, for those MFIs located in countries without an existing m-banking service, most will find it too expensive, time-consuming, and complex to develop a service on their own.

The study, which examines the intersection of mobile banking and microfinance in countries both with and without existing m-banking services (Bolivia, Cambodia, Kenya, Malawi, Mongolia, Pakistan, Tanzania, and the Philippines), found that giving customers the flexibility to make loan payments and deposits using their mobile phones typically shortens group meetings and decreases cases of theft and fraud.

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