Loida Llamas owns and operates Pawnshop de Madrid – Madrid, Surigao del Sur’s “homegrown” pawnshop. On the side, she makes and sells trinkets and fashion accessories. Loida, a depositor of Cantilan Bank, decided to accept GCASH from her customers in March 2007; she now uses the mobile phone banking services of the bank for practically all of her business transactions. Loida gets the raw materials for her trinkets from Manila-based suppliers. She now pays them through Text-A-Payment instead of making inter-branch bank deposits. Her sub-dealers likewise remit their sales purchases by sending her GCASH. Loida also sends money phone-to-phone to relatives via Text-A-Remittance. [Read more...]